Founded in 1964, Vestshell has over 50 years of experience in manufacturing precision cast steel parts. Combining unique expertise and cutting-edge technology, Vestshell offers tailor-made services with remarkable precision. The company aims to be the preferred partner for its clients, supporting them throughout the entire process. To achieve this, it focuses on creative and innovative solutions while continually enhancing its know-how and skills.
Before we met, Vestshell already had a website. However, it was not well positioned and did not give the company the authority it deserved. The brand image was outdated and did not adequately reflect the company's values, mission, and vision. The client expressed a desire to implement a robust digital strategy to improve SEO and strengthen its online presence.
Vestshell had fully embraced our values, so it was time to put them into action: efficiency, rigorous planning, increased control, and strict discipline in the delivery of deliverables.
To strengthen the company's notoriety, we created and developed a logo and a striking brand image. We designed a new website with SEO-optimized texts based on a solid UI/UX strategy.
The integration of the website with HubSpot CRM generates beneficial synergy for international acquisition and development activities.
Thanks to this connection, the data collected on the site (forms, downloads, etc.) are automatically transferred to HubSpot, providing a unified overview of potential customers in one powerful and intuitive CRM tool.
Additionally, we carried out a major update of the company's social media and developed a communication strategy centered around a newsletter and the publication of blog articles each month.
Our collaboration with Vestshell is based on trust and honesty, which is one of the key reasons for our long-term relationship.
With the developed strategy, we were able to achieve the set objectives.
The site's overall visibility was greatly increased through a content strategy focused on user search intent. This approach includes semantic optimization, identification of long-tail keywords, and the development of an effective internal linking strategy.
Optimizing the user interface and user experience (UI/UX) has significantly improved visitor engagement on the site.
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