Based in Centre-du-Québec, Rotec is a company with over 30 years of expertise. Its mission? To improve the quality of life for patients, healthcare professionals, and caregivers by providing hospital beds of exceptional quality, recognized around the world.

Rotec aims to become the global benchmark for bariatric beds — specifically designed to offer maximum comfort to patients while making caregivers’ work easier. With their exclusive and innovative features, Rotec beds truly stand out from the competition.

Reaching New Heights: Our Mission

Rotec is determined to establish itself as a global leader in its field. To get there, the company has set several ambitious strategic goals, including:

Growing international sales by increasing the number of hospital beds sold outside of Canada;
Repositioning its brand to strengthen its presence as a leading global player, in line with its rebranding;
Communicating the advantages of its products by showcasing their unique benefits to all stakeholders through relevant and engaging content.

In addition, Rotec plans to strengthen its credibility by showcasing its exceptional service through promotional videos, case studies, and testimonials.

Finally, the company aims to make customer interactions as smooth and intuitive as possible. At the same time, Rotec is focused on attracting new talent by promoting its employer brand and streamlining the application process.

We’re Proud to Support Rotec

To achieve its goals, Rotec needed to take things a step further: completely rethink its website. With support from the Webit team, the company was able to turn its vision into a clear and ambitious strategy.

Following an in-depth analysis of the client’s needs and expectations, we concluded that Craft CRM was the ideal solution. This content management system is designed to provide autonomy and flexibility in website. It also proved to be durable, cost-effective to maintain, and, above all, highly secure.

Our analysis clearly demonstrated that the benefits of Craft CRM were a perfect match for the project. It stood out for its:

Content management
Media management
SEO performance
Security
Flexibility

A Challenge Accomplished

We’re proud to have launched a website with a clean, streamlined design that delivers an intuitive and user-friendly experience. The product pages now showcase and elevate the features of each item.

The documentation section is also clear and accessible, making it much easier for users to find what they need and navigate the site.

The careers page has become a true window into the heart of the company. It was designed to reflect the spirit of the work environment and share the unique experience of being part of the Rotec team.

Claudia Valero, Marketing and Media Manager at Rotec, added: