The Dauphinais universe

Since 1979, Dauphinais, a company in the beautiful Sherbrooke region, has been dedicated to the design, production, and distribution of refrigerated counters and displays. The company has established itself in the food retail sector by offering tailor-made solutions for large food brands and independent traders.

Driven by profound principles, it stands out for its commitment to sustainable solutions. It aspires to lead the way in deploying green solutions for a sustainable future.

We are proud to have supported Dauphinais

Dauphinais already had a website for its main activity and a second for a subsidiary, Dauphinais Go. Our mission was to create a single platform integrating the two entities while ensuring easy and intuitive management for the customer.

Following a disappointing experience with a previous agency, the client wanted to be actively involved in the project's development, to which we were entirely open. Thus, we worked closely with management and members of their marketing team to carry out this mandate.

The strategy used

Our initial priority was on the website, with the objectives of enriching the user experience (UX), increasing the site's performance in terms of SEO and increasing brand visibility. One of our main goals was to drive more traffic to the site and encourage potential customers to extend their visit.

We also adopted a complementary marketing action by designing a printed leaflet to present the company's products and services.

Challenge met!

It was an absolute pleasure to work together with the Dauphinais team to carry out this mandate for which we:

Carried out visual redesign work on the website to improve the user experience and encourage them to convert.
Optimized the different pages of the website for organic reference.
Created a paper leaflet.