ACQ, launching a website that navigates its path with confidence

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The ACQ Universe


For over seventy years, the Association du Camionnage du Québec (ACQ) has positioned itself as Quebec's largest group of road transport companies.

As a non-profit organization, the ACQ is a key player and strategic partner for the government, the media, training institutes, shippers, suppliers and the general public in freight transport. The ACQ represents over 500 members.

Through a collaborative approach with its stakeholders, the ACQ is at the forefront of shaping the evolution and safety of road transport in Quebec. This commitment ensures a dynamic and prosperous sector.

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We are proud to have supported the ACQ in this mandate.

The new website of the Association du camionnage du Québec had to be much more than a simple online showcase. It had to be a strategic tool at the service of the existing team, optimizing the display and communications for both members and non-members.

The objectives were multiple: on the one hand, to generate new business opportunities through the online sale of products, training, and events; on the other hand, to strengthen the ACQ's brand image to establish its status as a leader in the road transport industry.

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The strategy

As part of the website redesign, we programmed and configured the Craft CMS, a high-performance, secure, and flexible content management system. The latter is recognized for its modular layout, thus offering great autonomy to the Association in managing and promoting its content. This also allows the creation of optimal customer journeys for the website's many audiences.

Our strategic analysis, which was deeply rooted in a user-centric approach, allowed us to clearly define the positioning for this project. The chosen artistic orientation significantly enhances the user experience (UX) by optimizing the purchasing journey and offering a smooth mobile and tactile experience.

The platform dramatically facilitates the search for information for members and non-members. The Craft Commerce solution was implemented and configured to offer an online store that is accessible to both the general public and members. A ticket office was also set up to simplify the sale and organization of the Association's various activities, ranging from the annual conference to charity events. This integrated platform enables smooth transaction management and an optimized user experience.

The challenge met

We have taken on the challenge of transforming the ACQ customer experience with the new website. The modernized platform simplifies the management of members and non-members while optimizing the ticketing system.

Users now benefit from increased autonomy thanks to a fluid and intuitive customer journey. This dynamic system not only significantly improves user satisfaction, but also the operational efficiency of the association, offering more responsive and flexible management of services.

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