Influencers create original and engaging content for their subscribers, in addition to increasing your site traffic. Because their audience is often quite broad, it's easy for them to broadcast your messages to their entire community at the same time. Micro-influencers with fewer subscribers can be very relevant when you want to go to a niche market. This type of strategy can increase your notoriety and an attribute transfer can be done between the chosen influencer and your brand.
Writing a clear brief is essential to understanding the goals you want to achieve with this strategy. The brief will also help to determine the type of influencer to focus on reaching your target audiences and delivering your messages in a credible way.
Several tools can be used to find the right influencers for your projects. Research is an important step that should not be overlooked in order to bring out the best influencers for your strategy.
At this point, you have selected some influencers that match your goals and the messages you want to broadcast. We must send them the brief so that they know the project better before embarking on it.
Some influencers will accept your proposal and it is at this stage that you must discuss with them the different modalities and get along with one or more influencers to move forward in your strategy.