Canadian Cancer Society
Fields of expertise
Social media, Strategic planning, UX Design, Web design, Web development
Nico-bar is a Canadian Cancer Society initiative that aims to encourage young people to quit smoking or using tobacco products. Every year, from September to December, this pop-up bar travels to forty schools across Quebec, serving up disgusting (non-alcoholic) shooters prepared with toxic tobacco ingredients as well as discussions with expert speakers.
For this year’s campaign, Webit tweaked several aspects for the initiative. We developed a new website focused on the mobile user experience, added a fun form to encourage people to enter the contest and launched a media campaign on social media and print visuals to be posted in the field.