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Audience Definition
Target users browsing gourmet food sites or searching terms like "fine groceries" or "premium products."
Discover the Power of Programmatic Advertising
Ever mentioned needing new windows and suddenly saw ads for window companies? That’s programmatic advertising in action!
Programmatic transforms your ad spend into a true growth engine. It allows you to reach your target audience exactly where they are and when they’re most likely to engage. With the help of AI, your ads—whether banner, video, or audio—are placed strategically on top-tier websites and apps for maximum impact.
The main advantage? Automation and precision. Each campaign is optimized in real time to ensure every impression hits the right audience—maximizing every dollar spent. The result: more customers, more sales.
A Wide Range of Ad Formats
With programmatic, you can choose from powerful ad formats designed to grab attention:
Standard Banners
Whether static or HTML5 animated, they’re ideal for delivering clear, compelling messages.
Rich Media Formats
Interactive, engaging ads that invite your audience to interact directly with your brand.
Video Ads
Tell a captivating story or showcase your product in a dynamic way. Great for emotional connection—and ideal for YouTube, the biggest video platform.
Native Ads
Place your content on top blogs and news sites in a seamless, credible way that drives high-quality traffic to your website for conversion.
These varied formats help you reach your audience on the right platforms, at the right time, with the right message.
Result: You reach gourmet lovers who are already interested—without wasting budget on irrelevant audiences.
Benefits for Small Businesses
Programmatic helps you get the most out of every dollar. With cutting-edge technology and precision targeting, you connect with your ideal audience when they’re most open to your message. This means smarter budget use and real, measurable results. Here’s what you gain:
Expected Results & Premium Placements
Every programmatic campaign is a performance lever. Thanks to real-time targeting and optimization, every dollar counts:
- Track your conversion rates live to see the direct impact on sales.
- Measure your reach and monitor brand awareness growth.
- Instantly adapt your strategy for better results and ROI.
Programmatic stands out through automation, precision, and flexibility—surpassing traditional and even many digital advertising methods. You can buy programmatic ads via media platforms or through a specialized agency like Webit. While direct buys limit you to one publisher, an agency brings a global strategic vision, advanced targeting, and complete campaign management.
| Criteria | Webit (Programmatic) | Media (Direct Buy) |
|---|---|---|
| Ad Reach | Access to multiple sites/apps or specific ones. | Limited to the media’s own properties. |
| CPM (Cost per Thousand) | Low, optimized via real-time bidding. | High (negotiable, media by media). |
| Targeting | Advanced targeting by behavior, interest, location. | Similar but often less granular. |
| Reporting & Analytics | Ongoing, detailed reports and strategic insights. | Usually end-of-campaign only. |
| Real-Time Optimization | Yes—constant adjustments for performance. | Very limited during the campaign. |
| Client Service | Fully personalized, aligned with your goals. | Often sales-driven, less advisory support. |
| Strategic Vision | Cross-channel insights and optimization. | Limited to one media’s ecosystem. |
Your ads can appear on high-profile sites and apps such as:
- News & Media: CNN, Le Monde, NY Times, Journal de Montréal, La Presse
- Mobile Apps: AccuWeather, Spotify, Shazam
- Video Platforms: YouTube, Hulu, TikTok
- Specialty Sites: Météo Média, 3 fois par jour, Allrecipes
- Radio: Québecor, Bell Media
- TV: Météo Média, CTV, TSN, RDS, Noovo
- Digital Billboards: Bus shelters, taxi screens, and more
These premium locations ensure better visibility and credibility for your brand, while guaranteeing effective advertising campaigns.
Programmatic Advertising: A Winning Choice
Partnering with a programmatic advertising agency (like Webit!) means personalized support and simplified campaign management. Our team of experts uses advanced technology to optimize your results while keeping the process smooth and efficient.
Boost Your Brand Awareness
Programmatic isn’t just about generating sales—it plays a key role in building brand awareness. While the focus is often on increasing sales and attracting new customers, programmatic also helps shape your brand image.
It allows you to communicate your values, showcase your competitive edge, and build credibility. By multiplying the touchpoints with your audience, programmatic reinforces your brand’s presence in their minds—essential for creating long-term relationships.
It’s not just about performance. It’s about leaving a lasting impression.
Smart Frequency Control
Striking the right balance is critical—ensuring your message reaches your audience enough to be remembered, but not so much that it becomes intrusive.
With thousands of ads seen daily, it’s essential to manage exposure. Our experts know exactly how to adjust ad frequency for optimal impact—keeping your message relevant and your audience engaged, without causing ad fatigue.
A Certified DV360 Agency
We’re proud to be one of the few agencies specializing in Google’s DV360 platform—one of the most powerful tools in programmatic advertising.
Our expert team fully masters this platform, enabling us to build high-performance, hyper-targeted campaigns. From precise targeting and in-depth analytics to real-time optimization, we know how to get the most out of DV360.
Your agency wants to offer DV360 to your clients? Let’s talk!
What Sets Us Apart
- Dedicated Client Support
A team that’s always available to guide you and adjust your campaigns in real time. - Advanced Technology Tools
Get everything you need for precise targeting, continuous optimization, and detailed performance tracking. - Turnkey Service
We handle everything—from planning to performance analysis—so you can focus on your business. - Precise, Personalized Targeting (Foot Traffic Attribution)
Get precise insights into visitors at your stores, gas stations, bars, and restaurants. Analyze their demographics, track where they go next, and measure the impact of your advertising on them.
Our Programmatic Success Stories
We’ve helped numerous brands—like Rao’s, Starfrit, Maille, and Multi-Luminaire—launch custom programmatic campaigns to achieve their business goals effectively. Here are a few success stories that show how programmatic advertising can expand your reach, maximize your budget, and generate real results.
Rao’s Canada – Reaching Gourmet Italian Food Lovers
Context : Rao’s wanted to promote its premium sauces to Canadian foodies while increasing online sales and brand visibility.
Programmatic Approach:
- Precise Targeting: Behavioral data was used to identify gourmet cooking enthusiasts and frequent Italian product buyers.
- Strategic Placement: Ads ran on premium food websites, specialized blogs, and video platforms.
- Diverse Formats: Banners, short videos, and native ads tailored to the customer journey.
Key Results:
- 295K clicks to the website—a 20,400% increase
- 62 million impressions in 8 months—a 3,469% growth.
- 6.7 million video views.
- Significant increase in online sales during the campaign
Multi-Luminaire – Driving In-Store and Online Traffic
Context: Multi-Luminaire aimed to become the go-to brand for designer lighting, increase foot traffic to stores, and attract more online shoppers.
Programmatic Approach:
- Geo-Targeted Campaigns: Ads shown to users near physical store locations.
- Segmented Targeting: Ads customized by style preferences (contemporary, industrial, Scandinavian).
- Engaging Formats: Videos showcasing lighting setups and interactive banners with exclusive offers.
Key Results for 2024:
- 240K clicks
- 31.2 million impressions
- 71.3K full video views
- Growth in both physical and online sales
Ready to Boost Your Advertising Campaigns?
Get in touch with our agency today for a personalized programmatic advertising quote.
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